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Print Business Editor Gareth Ward comments on the printing industry around 8.30am GMT every Monday morning. Have it delivered to your inbox along with the latest news: Subscribe. Even better, subscribe to My Print Business and file your favourites in bespoke folders.

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05 June 2017

Come on in, the water's lovely

Some Blue Ocean thinking about print can help the industry.

Twelve years after it was first published W Chan Kim's seminal business book Blue Ocean Strategy seems to be everywhere. And for good reason. The simple advice that to in order to grow, a business needs to escape the shallow waters which are infested with sharks and which have been turned red by furious competition, for the deep blue ocean where there are few, if any, competitors, is compelling.

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10 April 2017

Kodak plays hand for the long term

The decision by Kodak to withdraw its Prosper inkjet business from sale is the right one and a master stroke for the reborn business, even if shareholder reaction suggests they are not as keen to welcome this prodigal son back into the fold. It was pressure from the financial community that had funded Kodak’s re-emergence from Chapter 11 which forced the business to remove Prosper from the balance sheet and prepare it for sale just over a year ago, so the reception was not unexpected. They still have doubts if Kodak itself does not.

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03 April 2017

The panopticon of the bar room sage

The industry is full of opinionated folk prepared to render judgement on failed companies, but are they are able to see everything they need to?

The demise of Anton Group has allowed the beermat management consultants, of which is this industry suffers an overcapacity, to have a field day. In bars, on websites, in emails and the aisles of exhibitions they will shake their heads and explain why the collapse was inevitable, how the company made what were obviously wrong choices, and how the company was clearly pricing below cost. Without, of course, being privvy what its costs were or how they were calculated.

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27 March 2017

Take a break, have a punch

Ultimate's partnership with KitKat has delivered the latest impactful personalised packaging campaign.

Personalisation of packaging is again in the news, this time for Ultimate Digital's work for Nestlé's KitKat in producing thousands of wrappers with individual images and messages on them and sent to winners in its latest promotional campaign. It succeeds because the individual consumer and supplier of the chocolate covered wafer share an emotional bond, one created by print. With so many chocolate bars available, that is going to provoke greater loyalty to this tea break treat.

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