CMYUK will become a dealer for the full range of HP large format printers from tomorrow (1 August). This will mean both flatbed machines as well as its Latex roll to roll range. They join a range that already includes EFI’s Vutek roll to roll and UV flatbed printers and Mimaki machines.
The idea is that CMYUK will be able to drive penetration into industrial applications for the latex technology. Phil Oakley, HP UK’s country manager for large format, says: “We see a huge growth opportunity for our large format printers, especially within the decoration, textiles and fashion marketplace.
“With the latest generation of HP Latex inks, we’ve made significant advances in print durability and scratch resistance. This makes bespoke textile applications a reality for all types of print businesses and has led to channel development with existing partners and the recruitment of new ones.”
The appeal of CMYUK included the demonstration and training facility that has been developed at Shrewsbury and its Consumables Supported Asset Finance initiative to underwrite a purchase decision traditional display printers want to invest in more expensive equipment than they have previously been used to. It has teamed with Paragon Bank Business Finance for this.
According to CMYUK managing director Robin East, HP Latex is “the perfect solution for producing premium finishes with many of our soft textile décor and design materials from our extensive range.
“Many of our customers are now requesting to implement HP Latex into their production facilities to sit alongside other printing technologies, assisting in widening the material portfolio and applications they can offer.”
The range the CMYUK will be taking on starts with the entry level Latex 315 print and cut unit to the HP Scitex PB500 and FB750 flatbed machines using UV inks. It is now planning to stage open days and begin training courses at the showroom.
It has begun work on extending the facilities into an adjoining factory unit, adding a mezzanine floor for storage as well as a training area to the space in a £130,000 refit. It aims to have this complete by the end of October.
Mr Cyan, Mr Magenta, Mr Yellow, Mr Black and Mr White aka HP UK sales manager Rupert Gransden; Phil Oakley, HP UK country manager large format; CMYUK group managing director Robin East, Joan Perez Pericot, general manager HP large format division and Sergio Zaforas, worldwide current business manager for HP large format graphics division, outside CMYUK's soon to be enlarged showroom in Shrewsbury.
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