Ultima Displays is ramping up production on the Durst Rhotex 325 it ordered at Fespa earlier this year.
The machine was delivered to its factory in Corby at the end of July and was in production for the first time last week. It offers both direct to fabric and dye sublimation capability to cope both with a growing demand for soft signage from the resellers it works with, and speed of turnaround.
It also slots into a pan European investment which will lead to similar machines being installed in Poland and Italy. It already has a Durst Rhotex at its plant in France. While each can operate independently, they can also come under a single colour management system that Ultima Displays is implementing across the network.
“The investment in the press will help us reduce lead times and keep customer service high and meet that requirement for faster delivery,” says managing director Osvaldo Gallio. “We can now offer same day production and next day delivery for some products and the investment provides the capacity to offer four or five day turnaround for larger volumes.”
The technology will also increase quality of what is produced he adds. It runs with Durst’s WTS printhead using a water based dispersion ink. An integrated dryer and nozzle cleaning system creates the industrial platform needed for round the clock operation.
Gallio continues: “Over the last three years of growth we have seen demand for fast turnaround products like flags increasing and the investment responds to that and provides that ability to respond quickly. This is because the generation of Millennial buyers expect an instant response. They do not plan in advance, and expect everything to be at their finger tips, event for fixed events like trade shows.”
“They are pushing us for speed and now we can respond.”
They are also pushing for consistency and thanks to investment in a crosssite colour management system that Ultima has developed and the use of Barbieri spectral measurement units, it will be able to match output for repeat jobs and for jobs that are divided across multiple factories. This will include being able to match PMS specifications direct from the designer. “We believe we are the only company in business to business printing that can offer this guaranteed consistency across Europe,” he says.
“We have started with standard colour profiling software and developed the process using the different types of spectrophotometer to achieve the consistency and to match the customer specification. This has also meant investment in temperature and humidity control systems in the factory to ensure that we have the standard conditions for this style of production and taking away the human factor which can introduce inconsistencies.
“We are giving customers more production capacity at a higher standard of quality. And at the speed of delivery they want.”
Taking on the new machine are Stuart Jelbert, graphics manager Ultima Display; Osvaldo Gallio, managing director Ultima Display; Peter Bray, UK & Ireland managing director Durst Image Technology and Darren Sutton, operations director Ultima Display accept their Durst which will mirror machines installed or being installed at other Ultima plants in Europe.
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