The company behind property website Zoopla has bought Ravensworth, the print company that is the leading provider of marketing collateral to estate agents.
The deal came when ZPG approached Tangent Communications, Ravensworth's owner. The appeal was the Cramlington print company’s close ties with estate agents. It began by offering fast turnaround printing of templated brochures of houses for sale, expanding into other marketing literature. As part of this Ravensworth taps into the estate agent’s IT set up so that photos, floorplans, descriptions and now energy certificates are automatically captured.
For ZPG, which also owns Prime Location and Hometrack, the deal enhances the services it can offer estate agents. Ravensworth currently works with 4,500 branches. It enhances the approach of having interlinked services that ZPG is developing.
“We approached Tangent about buying Ravensworth as the business fits perfectly with our strategy of proving more integrated services to our agent partners,” says ZPG founder Alex Chesterman. “Ravensworth was always our first choice, as both the market leader in terms of scale and the best in class provider in terms of proposition.”
The Cramlington site also supplies print to Tangent, especially its printed.com online print operation, including account management. This will continue under managing director Suzie Pattison and the staff who become part of ZPG. She has welcomed the deal.
“We are incredibly excited to now be part of ZPG and by the opportunities that this deal opens up for both Ravensworth's and ZPG’s existing partners,’ Pattison says. “Over the years we have continuously innovated our products and marketing toolkit and have built an industry leading platform and talented team who are now looking forward to working with even more customers to help them improve the effectiveness of their property marketing.”
Investment is promised as ZPG plans to develop other services from the site, though there are no specifics. ZPG works with 23,500 property partners a large expansion of the potential customer base for Ravensworth.