05 November 2017 Print Companies

Ipex: Direct CDs drops in with order for top spec Ricoh

Ware printer Direct CDs eyes expansion with order that Ricoh was not expecting at Ipex.

Direct CDs signed up for a Ricoh Pro C7100 five-colour printer at Ipex, a deal that Ricoh says it was not expecting to sign at the show.

The machine will be installed, completed with the top of the range EFI Fiery 8200 Rip at the company’s premises in Ware at the start of the new year. The investment is in response for growing demands for printing services from companies and organisations that are already using Direct CDs for CD replication.

Managing director Martin Crowson says: “Customers were asking us to take on additional digital, from business cards to brochures and newsletters.” That led to the decision to expand this side of the business, under operations director Fuat Fuat.

He joined the business in April and has since been organising the back office systems and processes to support growth in commercial print. The deacon to replace an existing five-year-old Ricoh with the five-colour machine is the culmination of this process.

The five-colour station will mainly be used to add a spot varnish using its clear toner. “We will use spot varnish on CD inlays to help them stand out,” he says. This will help with music CDs for the likes of singer-songwriter Hattie Briggs, who has used the company from ordering a handful to sell at pub gigs to the thousands ordered for major record stores now.

“We are doing a lot of software disks, business catalogues and CDs for schools as well as music,” says Crowson. “And for bands it may be handful when they first start out and they stay with us as we grow. Many of our customers have been with us for more than ten years because of the quality of service.”

The company looked at alternatives before deciding on the C7100. “I had worked with Ricoh at my previous company and know the technology and support,” says Fuat.

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Crowson, Duart and Ricoh's Adrian Stark

Crowson, Duart and Ricoh's Adrian Stark

Direct CDs will take delivery of a five-colour Ricoh Pro C7100 in the new year having arrived at Ipex to complete a deal that was unexpected. The machine will allow the company to expand its services in the general print market.

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