Doors will open on the second Northern Lights road show at 10am on 8 March at the Royal Armoury in Leeds.
The event is organised by Duplo and moves from Salford, where the inaugural event was held last year, across the Pennines to Leeds. It was started following the formation of the Duplo Owners Club, and pressure to have a counter point to the London Calling show which has been running for seven years.
Duplo managing director Peter Jolly says: “Our second event in the north is targeted at showing how customers can create added value and increased revenue through the latest applications and innovations. With our partners we will show how reliable next generation products, service and support create integrated solutions and sustainable future success for customers.”
The event has attracted support from a number of partners. Infigo will bring web to print technology; Xeretec is the UK’s largest Xerox concessionaire; Renz offers punching and binding systems; Vivid delivers laminating equipment and Friedheim International a broader range of finishing applications.
Among the technology that Duplo plans to take is the soon to be launched 600 Pro Digital Booklet System, an entry level unit for booklet production.
As well as looking at the equipment over the two days the show is open, there are workshops to help operators improve skills and ask questions, a meeting of the Duplo Owners Club and extended hours opening for more convivial networking.
The format works. The company took feedback from customers into consideration in devising the formula, which has a slightly different flavour to those in London. Marketing manager Sarah Crumpler says: “Northern Lights 2016 has been planned in collaboration with our customers and we’re confident that this event will deliver interest and value to all who attend.”
The show has been among the reasons behind Duplo winning the Supplier of the Year accolade from the BAPC, presented last week. Accepting the trophy from BAPC chairman Bobb, Jolly said: ““We are really proud of this award. We are working hard as a business to continuously evolve. We invest many hours in our customer forums asking what makes a great supplier now and what will be required in the future. We never stand still. We hope this award reflects the success of our ability to listen, adapt and deliver on what we promise.”
Business of the Year was Brilliant Media and Environmental Printer of the Year was Formara. Bobb added: “We had a terrific response to the awards this year, which is always closely fought. All the winners and shortlisted companies were chosen by independent assessors and members of the BAPC, which is run by printers for printers and shares a wealth of knowledge and hands-on experience within our association.
“The awards are all part of the BAPC's aim to cultivate a ‘community of spirit’ that acts as a forum for the graphic arts industry to work together for mutual benefit.”
Leeds' connection with Tetley's, the non alcoholic kind, spurred the idea for a marketing campaign where Duplo staff don aprons and visit printers to make a welcoming cuppa. Other brands of tea are available.