06 August 2017 Business

Personalised book publisher scoops extra backing

Wonderbly has gained the support of Ravensburger to fund expansion of personalised children's books.

Wonderbly , the new name for the company behind the Lost My Name personalised children’s books, has raised £6 million in a funding round.

The money will fund expansion which includes a deal with the Roald Dahl Estate to create personalised products around the characters and stories that the author created. These include Willy Wonka’s Chocolate Factory and Matilda, both now successful films.

The first outcome will be a book based on Charlie and the Chocolate Factory, with further details remaining under cover until publication on 13 September, Roald Dahl Day.

The funding has allowed games and jigsaw puzzle group Ravensburger to invest in the publisher. Existing investors include Project A Ventures which has stakes in internet print businesses Helloprint and Onlineprinters.

Lost My Name made its name through the children’s book of that title in which the story follows a child’s attempts to retrieve the letters that make up his or her name. To date 2.7 million books have been published involving printers across the world including Pureprint and Team Impression in the UK.

The books are produced in seven languages alongside both standard and US English. Three other personalised story titles have been added to the first book as well as personalised phonebooks and personalised playing cards.

The books have proved to be a popular gift for grandparents and other relatives to present to a young child. Further products are on the cards in time for the peak Christmas season, the company says.

Asi Sharabi, Wonderbly CEO, says : “We’re building new kind of personal media and publishing company that empowers customers to create stories and products that bring them closer to the people they love. We have a growing body of evidence for the positive impact of our products on children’s imagination and self esteem and we’re incredibly excited to keep creating personalised stories that inspire, nurture and empower children the world over.

"We’re particularly thrilled to bring Ravensburger on board. Our investment mantra has always been added value over capital and Ravensburger brings with them over 100 years of operational experience shipping quality products that bring children and adults closer together.”

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Personalised success

Personalised success

Wonderbly has shipped more than 2.7 million digitally print books to customers in more than 200 countries, proof that print has a powerful impact on the young.

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