01 December 2013 Printing/Print Company Profiles

Altaimage spreads to America and into large format

The Docklands repro business is striking deals in the US and buying an Arizona and Esko cutting table.

Altaimage directors Rob King and Mark Robson are flying to New York at the end of the week to put the final touches to expanding its ‘art working in the cloud’ ICE software to North American publishers. The ICE (Interactive Cloud Environment) application has proved popular in the UK and publishers with transatlantic interests have encouraged the move.

The ICE provides a space to manage the complete process from design submission, PDF creation, approvals, annotations to flat planning and print ready file creation. It also allows publishers to create digital versions of books including interactive elements not possible in print. The appeal is the speed and control that working in this way provides publishers. “We see Altaimage as a virtual repro company within our customers’ offices, our services are transparent and up to date,” says King.

On return from the US the company will be preparing for the arrival of an Océ Arizona 460GT flatbed printer from Canon before Christmas. It has already taken delivery of an Esko Kongsberg XN cutting table and is starting to produce inshore displays for customers, initially as dummies ahead of the arrival of the printer. As the company has already invested in the UK’s first Lumejet S200 photonics printer this year, space in the company’s Canary Wharf premises is becoming tight.

“We have had to move a few things around as it’s a bit tight here,” says King. “It’s about giving another service to the publishers by providing short run point of sale and to increase the small amount of large format print we already handle. At the moment we are putting a lot of work out and I hate doing that.”

Altaimage has been keeping an eye on the sector for a couple of years he explains, visiting Esko’s Ghent offices “where we liked what we saw. The machines are well built and robust. We also have a good relationship with Duplo, who provided the machine.

“We’ve received great feedback on the Esko Kongsberg cutting table so far and we’ve had a number of orders already including floor standing display units and counter display units. This is ideal for book publishers who require short run displays, stands or exhibition graphics for book fairs, for example. It looks like this could be come a nice niche for us.” Altaimage will target displays for launches and exhibitions, producing on papers, boards and other rigid materials, where short runs and one-offs are standard. And which says King “are too fiddly and small for many display printers”.


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Esko Kongsberg cutting table

Esko Kongsberg cutting table

“We’ve received great feedback on the Esko Kongsberg cutting table so far," says Altaimage's Rob King. "And we’ve had a number of orders already including floor standing display units and counter display units.

"This is ideal for book publishers who require short run displays, stands or exhibition graphics for book fairs, for example. It looks like this could be come a nice niche for us.”

Altaimage will target displays for launches and exhibitions, producing on papers, boards and other rigid materials, where short runs and one-offs are standard. And which says King “are too fiddly and small for many display printers”.


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