The company, one of the largest producers of ice products in Europe, had developed a range of 'Ice & Easy' alcoholic slush drinks. As these are the first of their kind, the company both needed to get these to market quickly before the summer window closed and validate its belief that people would take to the idea of drinking Ice & Easy Frozen Fizz, a Prosecco based conception, and Frozen Rosé.
Uni Packaging has its digital printing lines in France where its Digiflex concept is based. This is built on offering the same options that customers expect from conventional flexo or gravure printing, including over seals, different styles of opening and materials with HP Indigo’s digital printing technology at heart.
The Ice Co approached Uni Packaging because of this digital print capability. It needed to get the limited edition products into the market as quickly as possible. Once prototypes had been agreed, the tooling was created for the 250ml pouches ready for production.
This involved reverse printing followed by a matt lacquer and then lamination to create the 4-ply structure that would stand by itself.
Ginny Durdy, The Ice Co's marketing manager, says: “The brief to Uni Packaging was to produce great looking pouches in a short time frame to meet specific summer launch schedules. Delivered on time, both new lines are exciting additions to the range and are dressed to impress with a brand new look in elegant packaging that offers shelf stand out, together with a premium appeal.”
And it has worked. The first limited edition batch sold out and a second run is now underway says a spokesman for Uni Packaging.
The company says that take up of the Digiflex concept is growing from customers introducing new products to those wanting to market to developing markets, in Africa for example. Its UK production is centred on the acquisition of a site in St Helens in 2014. This has yet to invest in digital production, but a move is under consideration.
Uni Packaging has two HP Indigo 20000 lines at the heart of its Digiflex offering for short run flexible packaging. The system includes design, lamination and engineering to replicate what is possible on gravure and flexo presses.
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