Most media websites give the news priority and monetise the business through ads, just like the magazine. The layout of their websites follows a fairly standard template: banner ads at the top, news section displayed prominently, different sections of the magazine arranged silo-style and more ads dotted around the page, often with moving pictures. There’s an awful lot going on.
But what do people working in and around the print industry actually want? They want information. Good quality, easy to read, easy to find, intelligent information. Information that is linked to similar information, information that takes them on a journey without straying from the core subject. But with an element of serendipity thrown in.
They want to learn about the latest technology in plain English, and preferably in context. They also want to read about companies similar to their own, what those are doing, what works for them.
Most of the information on Print Business is categorised simply as news, features or case studies. News is news, sometimes exclusive, always going beyond the press release and never, ever, ever copied and pasted.
There’s always a bit of added value. Features are longer articles with a basis in technology, markets, analysis and so forth providing the essential background to how the industry is moving. Case studies are stories about the people using the technology.
All of these are presented in a very clear, simple format that makes digesting the information very easy without any distractions.
If a printer wants to know about wide format, other websites may have a dedicated wide format section. All the large format articles are put in this silo, every story is large format themed.
Print Business doesn’t work like that. All our stories are tagged by a sophisticated CRM. So simply by searching for wide format, the reader will be presented with relevant articles. And as our information is not piled top-down into silos, it is easy to move between news, features and case studies without even noticing.
Also, there are links. Not like the links created automatically by algorithms (other people who looked at that also looked at this) but created by real people, experienced print journalists that have the experience to know what that person might want to look at next.
There are obvious links in our Explore more… sections. But although we keep the main body text clear and easy to read, there are hidden links all over. If you read about someone who sounds just like they may be able to help your business, roll the mouse over his name. If it turns red, then clicking will take you to their LinkedIn profile. Similarly, that press you have heard mentioned but never looked at the specs, if its name turns red under the mouse, therein lies a link to its specifications page.
What was that really interesting article you were reading about that company whose name you can’t remember but they were using a bit of kit in such an unusual way that would work perfectly for you? Maybe it might be in the browser history? Maybe you could search for it again if you could only remember any of the keywords.
With My Print Business, as long as you are registered and logged in, all you have to do is click on the My Print Business button and it will be there waiting for you. The links are all displayed in simple English rather than geek speak and you can even make your own folders and file them as you wish.
After all, it’s Your Print Business. Just register to get going.
Have a look at the ten-minute video on the right. Once you’ve had a chance to get familiar with how the site works, we are confident you’ll be back for more. And do let us know what you think.
The average session of a UK users is a remarkable three minutes and 37 seconds. We achieve this retention by the very different way that the website is built.
It is not created from a template but built from scratch to give the best possible experience for those in the printing industry to research and gather information.
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This website has always been mobile compatible. It was designed that way, not adapted.
Over a quarter of visitors land on the site via mobile devices. This is probably because of the very popular Monday morning News email that goes out weekly at 8.30am.
The tendency for most use to be on a computer, be it desktop or laptop, is not unusual for any website.
It does, however, indicate a higher level of engagement. Coupled with the very long average session, our readers are most definitely reading substantial articles online.
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The new Print Business website launched in January 2015, starting from scratch as far as visitors, and more importantly (to some) Google, were concerned.
The aim was to grow level with fellow print magazine Print Monthly in a year. We achieved this in less than ten months.
Growth has steadied but is still healthy. More people are signing up for My Print Business rather than simply registering.
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As this website is aimed at printers who want to research their buying decisions and forward strategy, it does appear to be doing its job. This level of engagement indicates that a good proportion of the printing industry is spending quality time on the website.
All the technical information is here, and there are links to external websites to provide more, but the most useful tool is the Case Studies.
Print Business travels far and wide to visit those running print businesses in their factories. Those people tell their stories, to inspire and alert, in the pages of the magazines and this website.
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The Monday Morning News Ezine (the Insight part of our Inspiration, Information and Insight tagline) has always been popular but has grown to exceed expectations.
We take our data very seriously. We only count genuine opt ins in our statistics. In October 2016 we went through a deep dive data cleansing process. This involved eliminating spam registrations and ghost emails, where people have left but their emails are still going somewhere.
Some might say 'Why reduce your numbers?' and suggest we leave them on. But we think quality beats quantity in just about everything. Those who sign up for our ezine are engaged and relevant.
In fact, we underestimate our numbers. The amount of feedback we get outweighs the response. This indicated that people read it in the preview rather than properly opening the email, which triggers a view on our CMS.
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